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Featured Leadership Development Resources
We regularly publish leadership development content to offer tips, keep you informed and share our learnings. Take a look.
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Everyone Is Investing in AI. Almost No One Is Investing in Judgment.
Summary: What are the skills that AI cannot replace? As artificial intelligence becomes more capable, uniquely human leadership skills such as judgment, critical thinking, emotional intelligence,...
Understanding Accountability vs. Responsibility: Why Great Leaders Need Both
What's the Difference Between Accountability and Responsibility? Summary Understanding accountability vs. responsibility is essential for effective leadership. While responsibility refers to the...
Summer Leadership Rewind: Staying “Forever Human” in the Age of AI with Sylvie di Giusto
Summer Leadership Rewind: Staying "Forever Human" in the Age of AI with Sylvie di Giusto Artificial intelligence has changed dramatically over the past year. New tools arrive almost weekly....
6 Leadership Skills Every Effective Leader Needs
SUMMARY What makes an effective leader? Being an effective leader today requires developing six core capabilities to navigate challenges, develop people, and drive business success. The Crestcom...
Leadership Articles
Everyone Is Investing in AI. Almost No One Is Investing in Judgment.
Summary: What are the skills that AI cannot replace? As artificial intelligence becomes more capable, uniquely human leadership skills such as judgment, critical thinking, emotional intelligence,...
Understanding Accountability vs. Responsibility: Why Great Leaders Need Both
What's the Difference Between Accountability and Responsibility? Summary Understanding accountability vs. responsibility is essential for effective leadership. While responsibility refers to the...
6 Leadership Skills Every Effective Leader Needs
SUMMARY What makes an effective leader? Being an effective leader today requires developing six core capabilities to navigate challenges, develop people, and drive business success. The Crestcom...
Managers Are the Key To Employee Engagement in the Workplace
Summary: Gallup’s 2026 State of the Global Workplace report found that employee engagement continues to decline, with managers experiencing the largest drop in engagement across the workforce....
Press Releases
Crestcom International Wins Silver Stevie® Award In 2026 International Business Awards
Greenwood Village, CO – August 12, 2026– Crestcom International was named the winner of a Silver Stevie® Award in the Company of the Year – Business or Professional Services category in The 23rd Annual International Business Awards® (IBAs). The International Business...
Benedikt Geier Joins the Crestcom International Network
Crestcom International, LLC Welcomes Benedikt Geier to its Global Franchise Network. July 21 2026 Greenwood Village, CO — Crestcom International, LLC is pleased to announce its newest authorized licensee in Germany. Benedikt Geier will offer Crestcom’s award-winning,...
Melissa Boucher Joins the Crestcom International Network
Crestcom International, LLC Welcomes Melissa Boucher to its Global Franchise Network. 6 July 2026 Greenwood Village, CO — Crestcom International, LLC is pleased to welcome Melissa Boucher as a newly licensed Crestcom Business Owner. She will offer Crestcom’s...
Crestcom Named a Most Profitable Franchise of 2026 by Franchise Business Review
Crestcom Is One of Just 50 Franchises to Be Recognized for Strong Financial Performance and High Franchisee Satisfaction Based on a Survey of 29,000 Franchise Owners Greenwood Village, CO June 2026 – Crestcom was identified by Franchise Business Review as one of just...
Leadership Habit Podcast
Why Leadership Impact Matters More Than Intentions with Ciarán Casey
Good intentions do not always translate into positive leadership impact. Ciarán Casey joins The Leadership Habit Podcast to explore why leadership is relational, how leaders can become more aware of the experience they create, and the six elements that help leaders get back “in tune.”
Why Character-Driven Leadership Matters More Than Ever with John Lentini
Summary: What makes people want to follow a leader? In this episode of The Leadership Habit Podcast, Crestcom Business Owner John Lentini introduces his Six-Dial Framework for character-driven leadership. Learn how discipline, mindset, resilience, integrity, empathy,...
Summer Leadership Rewind: Staying “Forever Human” in the Age of AI with Sylvie di Giusto
Summer Leadership Rewind: Staying "Forever Human" in the Age of AI with Sylvie di Giusto Artificial intelligence has changed dramatically over the past year. New tools arrive almost weekly. Organizations are experimenting faster than ever. And leaders everywhere are...
Leadership Communication and The Boss with Andy Freed
Effective leadership communication isn't just about delivering information. It's about creating connection, inspiring action, and ensuring people remember what matters long after the conversation ends. On the latest episode of The Leadership Habit Podcast, host Jenn...
Case Studies and Client Features
The Long-Lasting Impact of Leadership Development: A Testimonial
At Crestcom, we know that leadership training can improve performance, increase employee engagement and productivity, and strengthen teams in any organization. Our monthly modules, group discussions and action plans help managers sharpen their leadership skills, which...
Case Study: Fluid Components International
Case Study: Gib San Pools
Case Study: Maxxam Analytics
Owning a Franchise
You’re Closing the Deals. Why Not Own the Revenue?
If you are a successful sales professional, you already know what it takes to win. You build trust, uncover needs, handle objections, and close consistently. In short, you deliver results! Month after month, year after year, you help your organization grow. Yet no...
Owning a Crestcom Franchise: More Than a Career – It’s A Calling
For many professionals, the dream of doing meaningful work while gaining control over their time and income feels just out of reach. After years in corporate roles, they crave something more. They seek a sense of purpose, the ability to give back, and the freedom to...
From Sales Professional to Crestcom Business Owner
Is a Crestcom Franchise Right for You? After years of mastering sales, building relationships, and leading teams to success, many sales professionals reach a point where they seek a new challenge. If you’re a seasoned sales expert ready to take control of your...
Why Military Veterans Thrive as Crestcom Franchise Owners
For retired military veterans, the end of one chapter often marks the beginning of another. After dedicating years to serving their country, many veterans seek a second career that aligns with their sense of purpose, leadership skills, and desire to make a difference....