Is B2B Franchising Right for You?

When most people think about franchise models, they immediately think about restaurant and retail outlets in the traditional B2C (business-to-consumer) franchise model. But did you know there are great opportunities in the B2B (business-to-business) sector as well?

How is B2B different?

A B2B franchise involves one business directly dealing with another business. Unlike B2C models that are focused on quick transactions with individual consumers, a B2B franchise offers services or goods tailored to the needs of a company or organization. For example, at Crestcom, we provide leadership development training to organizations of all sizes based on the needs of their employees. There are several reasons a B2B franchise might be right for you.

  • Flexibility – Entrepreneurs love the flexibility of B2B franchising. Many B2B models are run directly from a home office. Not having to buy or lease a storefront greatly reduces overhead costs and increases the speed and ease of getting the business up and running.
  • Minimal to No Additional Staff Needed – One advantage of a B2B franchise is that, unlike most B2C franchises, they require minimal to no additional staff, reducing the cost of doing business, as well as speeding up the startup process.
  • Work-Life Balance – Another great advantage to owning a B2B franchise is the schedule. Because the B2B franchise serves other businesses, they typically have standard Monday through Friday working hours. B2C models, like fast food outlets, are usually open seven days a week and on holidays.
  • Operational Support – When you invest in a franchise, you not only get an established brand with existing name recognition, you also get the support and expertise of like-minded professionals that will share what has worked to build their business—and what hasn’t. You also receive help with training, technical support, and even marketing tools.
  • Long-Term Relationships with Clients – B2B franchises offer customized services to fit another business’s needs, which usually take place over an extended amount of time. This style of franchising fosters long-lasting business relationships that can continue for years to come, allowing the franchise owner to enjoy a stable and sustainable business level.

Who is a Good Fit for B2B Franchising?

To be successful in a B2B franchise model, you need to have the right skillset. This model requires strong sales skills and an energetic and positive mindset. In addition, anyone selling goods or services directly to businesses must be confident and comfortable interacting with everyone, from the CEO to the receptionist answering the phones.

Ready to find out more about owning a Crestcom B2B Franchise? Find out more at