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Featured Leadership Development Resources
We regularly publish leadership development content to offer tips, keep you informed and share our learnings. Take a look.
Essential Leadership Skills for New Leaders with Bruce Mayhew
Summary Most leaders step into their role without formal training. That gap often leads to uncertainty, hesitation, and missed opportunities to build trust early. In this episode of The Leadership...
AI and Leadership Responsibility with Sylvie di Giusto
AI is changing how we work, lead, and make decisions. For many leaders, that shift brings uncertainty. Will AI replace roles? What skills will still matter? And how should leaders respond? In this...
The Leadership Skill That Drives Performance More Than Talent
The Leadership Skill That Drives Performance More Than Talent Summary: High-performing organizations are not built on talent alone. They are built by leaders who develop thinking, ownership, and...
How to Spark Innovation at Work with Melissa Dinwiddie
Summary Innovation at work rarely happens because leaders demand better ideas. It happens when leaders create the right conditions for ideas to emerge. In this episode of The Leadership Habit...
Leadership Articles
The Leadership Skill That Drives Performance More Than Talent
The Leadership Skill That Drives Performance More Than Talent Summary: High-performing organizations are not built on talent alone. They are built by leaders who develop thinking, ownership, and...
Leadership Training vs Leadership Development: What’s the Difference?
Training Teaches Skills. Development Changes Behavior.Empty heading Summary Training and development are often used interchangeably, but they are not the same. Training focuses on teaching...
The Best Leaders Teach People How to Think, Not What to Do
High-performing leaders are not defined by how many decisions they make, but by how effectively they develop others to make decisions well. This article explores why teaching people how to think...
How to Set Strategic Goals That Actually Inspire Your Team
The start of a new year often brings excitement and fresh ideas. Teams gather to plan, set goals, and map out the year ahead. But by mid-year, many of those goals fade away. So why do some goals...
Press Releases
Crestcom Named a 2026 FranServe Fran-tastic Brand
FranServe has recognized Crestcom as a brand that helps people fulfill their dreams of business ownership through franchising. Greenwood Village, CO – April 15, 2026 – Crestcom proudly announces that it has been recognized as a 2026 FranServe Fran-Tastic Brand....
Crestcom Named a Top 100 Franchise for Women by Franchise Business Review
Independent Survey Shows Female Franchise Owners Are Highly Satisfied with Crestcom International’s Performance March, 2026 Greenwood Village, CO. — Crestcom International has been recognized by Franchise Business Review as a 2026 Top Franchise for Women for the...
Younes Bouassis Joins the Crestcom International Network
Crestcom International, LLC welcomes Younes Bouassis to its global franchise network. Greenwood Village, CO—Crestcom International, LLC is pleased to announce a new authorized licensee, Younes Bouassis, who will now offer Crestcom’s award-winning, accredited...
Crestcom International Named a 2026 Top 20 Leadership Training Company by Training Industry
Training Industry Announces Selections for the 2026 Top Training Companies™ Greenwood Village, CO — February 19, 2026— Crestcom International has been named a 2026 Top 20 Leadership Training Company™ by Training Industry, the leading authority in corporate learning...
Leadership Insights Podcast
Essential Leadership Skills for New Leaders with Bruce Mayhew
New to leadership? Learn the essential leadership skills to build confidence, earn trust, and lead your team effectively from day one.
AI and Leadership Responsibility with Sylvie di Giusto
AI and leadership are evolving together. In this episode, Sylvie di Giusto shares how leaders can adapt, build trust, and focus on the human skills that matter most in an AI-driven world.
How to Spark Innovation at Work with Melissa Dinwiddie
Innovation does not happen because leaders demand better ideas. It happens when leaders create the right conditions for experimentation, learning, and creativity. In this episode of The Leadership Habit Podcast, creativity strategist Melissa Dinwiddie shares practical strategies for sparking innovation at work.
Leading Through Change with Rebecca Reynolds
Leading through change is one of today’s greatest leadership challenges. In this episode of The Leadership Habit, Jenn DeWall speaks with Rebecca Reynolds about guiding teams through transformation with confidence, clarity, and lasting impact.
Case Studies
The Long-Lasting Impact of Leadership Development: A Testimonial
At Crestcom, we know that leadership training can improve performance, increase employee engagement and productivity, and strengthen teams in any organization. Our monthly modules, group discussions and action plans help managers sharpen their leadership skills, which...
Case Study: Fluid Components International
Case Study: Gib San Pools
Case Study: Maxxam Analytics
Owning a Franchise
You’re Closing the Deals. Why Not Own the Revenue?
If you are a successful sales professional, you already know what it takes to win. You build trust, uncover needs, handle objections, and close consistently. In short, you deliver results! Month after month, year after year, you help your organization grow. Yet no...
Owning a Crestcom Franchise: More Than a Career – It’s A Calling
For many professionals, the dream of doing meaningful work while gaining control over their time and income feels just out of reach. After years in corporate roles, they crave something more. They seek a sense of purpose, the ability to give back, and the freedom to...
From Sales Professional to Crestcom Business Owner
Is a Crestcom Franchise Right for You? After years of mastering sales, building relationships, and leading teams to success, many sales professionals reach a point where they seek a new challenge. If you’re a seasoned sales expert ready to take control of your...
Why Military Veterans Thrive as Crestcom Franchise Owners
For retired military veterans, the end of one chapter often marks the beginning of another. After dedicating years to serving their country, many veterans seek a second career that aligns with their sense of purpose, leadership skills, and desire to make a difference....