July 11, 2024 – Greenwood Village, CO – Crestcom ’s Dave Lawrence was identified by franchise research firm Franchise Business Review as one of 2024’s Franchise Rock Stars.
Lawrence was selected from hundreds of nominations from brands that participated in Franchise Business Review’s franchisee satisfaction research.
The Franchise Rock Stars were nominated by their franchise brand’s leadership in one of eight categories as franchisees who set admirable examples in leadership, business acumen, financial and professional success, and contributing to their community. Categories included Giving Back, Women, Millennials, Veterans, Family-Owned, “Freshmen,” Top Performers, and Multi-Unit Owners.
“There are so many stories of inspiring franchise owners who are living their dreams of successful business ownership. Each franchisee brings unique abilities, values, and skills to their franchise brand,” said Eric Stites, founder & CEO of Franchise Business Review. “We’ve seen that most successful franchise owners demonstrate an incredibly strong work ethic, a deep passion for their businesses, and a real commitment to their communities. Our Rock Star Awards are for those who truly go above and beyond in some special way. These individuals are truly assets to their company—and their passion resonates throughout the entire brand.”
Dave Lawrence is not just an exceptional Franchise Rockstar for the Crestcom network; he is a testament to dedication and loyalty. His unique qualities and unwavering commitment to our network are clearly indicated by his outstanding performance, marked by his achievement of Crestcom Chairman’s Circle status for the third time in 2023 and his selection as Crestcom’s Most Valuable Performer of 2023. He has also achieved an incredible 170% growth in gross revenue from 2017 to 2023!
A fellow Crestcom franchisee noted, “Dave’s unique combination of professionalism, creativity and selflessness have been integral to my development. To me, he epitomizes the competencies around which our program is centered, and his success is well deserved.”
Crestcom’s executive team nominated Lawrence, writing, “Dave is a highly valued resource, providing invaluable insights into improving our product and customer experience and driving the growth of our franchise network. His commitment to Crestcom’s mission to develop stronger, more ethical leaders is evident in his generous mentoring and coaching of new and tenured franchisees. He invests his time in showing them the ropes and helping them achieve their goals, a true testament to his leadership and mentoring skills.”
Lawrence’s clients have consistently praised his leadership expertise and collaborative approach to coaching. His dedication to his role as a facilitator, coach, and mentor to emerging leaders in the Miami and Ft. Lauderdale area is evident in his trainer evaluation scores, where he scored an average of 3.74 (out of 4.0). In 2023, 72% of his sales were from repeat customers, a testament to the value his clients place on his services. Cumulatively, his participants have seen a revenue increase of $12,835,115, cost savings of $3,357,318, and 13,199 hours saved in productivity.
Lawrence was excited to learn he had been selected and shared, “It is an honor and privilege to be recognized as a franchisee rockstar, especially given the quality of the Crestcom network. So many of my colleagues could also qualify for this prestigious award. I am passionate about developing leaders of consequence, and my Crestcom business allows me to do just that. Doing what you love is a lot easier when you are blessed with great clients, colleagues and a supportive franchisor like Crestcom International!”
Visit FranchiseBusinessReview.com to see the complete list of 2024 Franchise Rock Stars.
About Crestcom International
Crestcom International, LLC, is an international leadership development organization that has trained over one million leaders for 30,000 businesses in 60 countries worldwide. Crestcom does this through a unique blend of live-facilitated multimedia video, interactive exercises, and shared learning experiences, followed by action plans and accountability sessions to ensure measured development in key leadership competency areas. For more information about Crestcom’s development programs or owning a franchise, please visit Crestcom.com. To schedule an interview, please contact cara.rufo@crestcom.com.
About Franchise Business Review
Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,200 leading franchise companies. To read our publications, visit https://franchisebusinessreview.com/page/digital-guides/. To learn more about FBR’s research, please visit www.FranchiseBusinessReview.com
Media Contacts:
Cara Rufo
Director of Marketing, Crestcom International
cara.rufo@crestcom.com
Ali Forman
B2B Marketing Director, Franchise Business Review
603.319.4818
aforman@franchisebusinessreview.com
